教材，在信息时代，节事旅游是由于旅游和节事相互关联而产生的一门新兴边缘学科。作为一本旅游管理专业本科生的教材，本书的主要目的在于为节事活动和节事旅游的相关理论及实践教学和研究建立一个简明的理论基础，并在此基础上介绍节事活动和旅游的基本实操程序及原理。纵观全书，以下两个特点是值得强调的：第一个特点，将节事活动的理论和实操环节分为不同的篇章进行编排，让读者能够更清晰地建立理论构架，并更好地将理论构架运用到实操当中；第二个特点，按照节事活动的流程和步骤编排相应篇章的内容，便于读者按照章节内容进行节事活动的策划、组织与管理，更有利于读者理清思路。In the information age, due to the connection of tourism and event, event tourism is an emerging interdisciplinary subject. As a textbook of majoring in tourism management, the main purpose of this book is to establish a simple theoretical basis for event activities and related theories and practical teaching and research on event tourism，and is to introduce the basic principle and practical operation of event activities and tourism.Throughout the book, the following two features are worth highlighting. On the one hand, the principle and practical operation of the event activities are divided into different chapters, allowing the readers to establish a theoretical framework, which applies to practical operation. On the other hand, followed by the contents of the process and procedures, readers can get further information on planning, organization and management.
